Archive for the ‘Tools and Resources’ Category
Sunday, September 2nd, 2012
A lot of IM marketers are a bit lazy, to be sure, but if that is not you then find time to acquire speed article writing skills. Learning how to produce articles fast and accurately will give you the ability to cast a wider marketing net. Come along with us and read out excellent tutorial on this exciting method known as speed article writing.
Speak your articles, instead of typing them, you can write them quicker than ever. Creating your articles can be very quick if you use a recording software like Audacity (it is free!) and record what you want to type. You can eliminate so many roadblocks in your typing by going faster than ever when reading aloud, which is what makes us technique viable. Compared to typing, speaking is so much better, for it allows you to write down everything you are thinking as fast as you can say it.
The moment you start to write your article, your inner critic awakens and starts to push you towards re-reading what you wrote after each line, correcting any mistakes that you make midway, etc. Don’t forget that you are writing as you are writing; proofreading is best left until you have finished the writing process. You’re going to have so much time later to go through, proofread and fix the mistakes that you will have undoubtedly made so your best course of action is to tell your inner critic to just focus on finishing the article that is in front of you. Time is money and speed is the thing that you need to be focused on while not sacrificing the quality of your article.
Proof reading your articles really is important even if they may not receive a lot of views. You may be wondering what this has to do with article speed writing, and that is a valid question. It is simple, really, when you consider that you will not be stopping your writing to do the part of proof reading, so you will be able to keep writing uninterrupted. Ideally, you want your ability to write to become very good, and that will be made possible when you do all this, yourself.
The final proof is in the pudding, and that means you have to be work on this stuff so you can improve. But, as you know very well the only way this will happen is if you take real action to make it so. One thing I like about this is it makes perfect sense once you give it enough thought.
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Thursday, August 2nd, 2012
There is no emphasis that one needs to give on the importance and use of an email list in the online business world. Through an email id one build up a direct contact with the customer or one can convert a person into a customer. There is work however required to build up this contact list and not that it grown up on its own. Email marketing list building process is therefore a very important aspect in the entire business process.
With the database in hand, one would find a large variety of software available in the market to be used with this database. The usage of this ensures that the business prospects of the company increases manifold. There is however the aspect of accuracy of the database that makes a lot of difference on how successful the implementation would result in. Closing ration of one if be the aim, then the email database not only has to be large should also be that much more accurate.
Personal details of an individual helps in progressing business deals with that person. To convert a person into a customer, one needs this contact to be able to hold his interest with the product that is being sold or service being rendered. Email acts as a very important detail that an individual does not hesitate much to give away. The same is not the case with most other contact details like local address etc.
One click of the mouse and then the business prospect reaches the intended client immediately. To capture the email id of individuals, what one needs to do is create a web page with the space or provision for the viewer to enter their email id if they find the content of the page of their interest. To guide users to the particular page one should use links and such other tools.
The ratio of people who finally convert into customers would never be hundred percent. If one gets a strike rate of 3 is to every 10 people who give their email id at the web site page, one can consider it good conversion result.
The content of the email that reaches the person who had given their email id is very important thereafter. It must be borne in mind, that most people consider email to be spam and therefore may not even glance at them unless some measure is taken to be able to attract their attention. The email therefore must be well created and have such elements that would attract the users curiosity or attention whichever is better.
This building up of list is surely going to prove to be fun in the long run for the company. There is the advantage that one need not spend hours for building up the customer list. Just the web page designing and creating time is all that would be required and then individuals would on their own visit and register themselves as probable customers of the company product or service.
After having completed the step of email marketing list building, one has to only make sure that the trust of the customer is developed and that is all required for the business to flourish.
Learn about the advantages of using an effective email marketing. You can find information about developing email marketing list building today.
Thursday, July 26th, 2012
If you are in need of a service which will enable you to print and send bulk mail and parcels without the hassle of arranging and acting as a mediator between multiple firms then a Direct Mail company is really your only viable option. A Direct Mail service is a relatively self explanatory operation, they are essentially a printer and courier service combined, the benefit of having both services provided by one company are obvious. It is significantly cheaper and faster than using multiple firms and most DM companies will deal with most forms of printed material, be it leaflets and promotional items or letters and parcels. Listed below you’ll find a selection of factors which underline exactly why using a Direct Mail firm is the best choice for your bulk mail needs.
Any Direct Mail firm worth its salt will have a wealth of contacts with the United Kingdoms premier mail carriers and in this respect the customer gets a perfect middle ground between independent, personal service and the benefits of a large scale corporation such as Royal Mail. It’s an incredibly cost effective solution (on average customers will save between 10 and 15% by using Direct Mail) and most companies will offer international as well as domestic solutions. International post will be charged at wholesale rates.
Of course all Direct Mail can be personalised to the customers exact specifications. This individual touch will reflect the clients professionality and should mean a dramatically higher response rate. Most companies will be able to use a variety of printing tools including the standard ink and laser jet printers and will also be able to customise your mail to most specific requirements which would include unconventional packaging and labelling. If the client is environmentally aware firms can also implement recycled, responsibly sourced, biodegradable materials into the process.
The ability to personalise your Direct Mail is not only a more professional option but in marketing examples it often results in significantly higher response rates. Firms will offer services from ink-jet to laser printing and more detailed colour printing as well as personalised labelling services.
In most Direct Mail warehouses there will be a dedicated ‘Mailing Fulfilment Centre’ which will contain a bank of machines that can package up to two or three hundred thousand items at any one time. In these centres, items are sorted and prepared for dispatch.
Want to know more about Direct Mail? Visit www.bakergoodchild.co.uk - the home of UK mail experts Baker Goodchild.
Tuesday, July 10th, 2012
Email marketing, as with social media marketing, is a key tool in today’s business arsenal. Communicating with potential and existing customers via electronic mail is a cheap, fast method for increasing product awareness plus direct sales. It can’t be ignored.
Any person who visits your website and actively signs up for special alerts should be added to a database and receive updates from your business. They are opting in, so actually want to hear about your company; its services and products. Those who have bought from you and divulge their address are also people to communicate with, regularly. There are, however, strict rules about sending emails to those with whom your connection is tenuous.
Amassing such addresses is rather vital. Smaller companies especially often don’t dedicate enough resources to gathering such important contacts. Design every website page to include sign-up options, with incentives like prize draws. Ensure every person dealing with outbound or inbound calls to harvest more contacts.
Avoiding potential prosecution and consignment to spam folders takes a working knowledge of the law regarding data protection. You can contact people 3 times unsolicited, but you must give them the chance to say no to future emails. Buying such marketing lists can prove expensive, and typically gets worse responses than campaigns to ‘warm’ contacts who have expressed an interest already. Gather these - every call, every letter and all ‘Likes’ via Facebook. You’ll build a database from which to market and they know you and are interested in your offering.
Good design can also help you avoid being classed as a spammer, and ending up blocked or in people’s spam folders. Try to avoid the more ’salesy’ subject lines. Always create both a plain text and full html version of the mail.
How often you send out marketing emails is critical to success. Do not bombard clients with daily messages if you’ve got nothing new to publicize. A good message sent once a month or fortnight, including genuinely interesting materials and special offers gets a higher response than bland emails sent more frequently. Customers are now media savvy, with low tolerance. Create a message that’s useful and has impact.
By sending highly targeted, personalized and really interesting emails you can increase response rates and click throughs from the industry average of 2% to more than 20%. And never forget to monitor the success of your campaign. This means not only looking at spikes in sales resulting immediately after sending, but click throughs to your website, bouncebacks and more. Always deal with bouncebacks, trying to verify these addresses and simply deleting those addresses that didn’t work.
Google Analytics and other free software enables you to monitor visitor numbers to your site every day or hour, which is a positive effect on any email marketing campaign. When you create an unique landing page specific to every email sent out, you are able to track its impact, as only those who get your message have access to this URL. It’s like the response codes you used to use.
Learn about the advantages of using an effective email marketing system to grow a successful business. You can find information about developing email marketing campaigns that will reach your target audience more easily today.
Monday, July 9th, 2012
Lots of people do not know the way to successfully boost their web business via email marketing. When you are acquainted with a number of the ideas how the pro’s use, then there is no reason the reason why you could not maintain your customers thinking about your company through straightforward email marketing endeavours. This post contains some helpful advice that will teach you how to make a profitable e-mail marketing promotion.
Make sure the ‘from’ industry of your respective e-mails screens your own name or maybe your company in a fashion that is easily recognizable. Many people determine whether they will read an e-mail based on the ‘from’ industry. Lots of people can also be cautious about opening e-emails which are directed from places that they do not easily recognize simply because that e-emails can include computer viruses.
While additional artwork along with other things which could be impeded by filtration systems are unnecessary and detrimental to the campaign, your company company logo does should be integrated to make things’ consistent, common, and expert if you are in contact with potential customers. Malfunction to achieve this will cause harm to your e-mail marketing promotion profoundly.
E-email is among the least complicated and simply readily available types of advertising and marketing. Because it is so easily accessible, it could be luring to “unintentionally” build some people into the client collection without really wondering them. Ensure that you get permission prior to deciding to struck “Send.” Shedding the best viewpoint of clients, or worse, is not really worth every penny.
The emails you mail out as part of your advertising campaign ought to commence with a pleasing, custom made tone. Are the name from the receiver from the subject matter range as well as the opening of your information. This may cause your potential customers really feel far more responsive in your message and stay more prone to use your small business.
Use your e-mail marketing to have your customers a lot more included in other promotion portals. As an example, always give followers a few ways for additional details on what every e mail is speaking about. Conclusion each e-mail together with your contact information and web address, get them to discuss particular promotions via Facebook or twitter “Like” control keys or direct those to a video that displays them how finest to utilize a cool product.
You, or someone else, need to proofread your email before you decide to give it to consumers. Ensure that it is clear of typographical and grammatical mistakes. You must also guarantee that the content runs effortlessly. By examining these three problems are dealt with, your e-mail marketing may have a professional look.
Your email marketing marketing campaign will be more effective if one makes it easier for buyers to unsubscribe. This may appear paradoxical, but people will usually have confidence in you much more if you make them feel as though they are in charge. Publish the unsubscribe link in a apparent location so they can find it effortlessly.
The greater you understand email marketing, the more you ought to understand exactly how efficient a marketing and advertising strategy it can be. As soon as you begin to use email to enhance your small business, you are going to never reverse.
Remember the strategy you have figured out with this article, plus your advertising campaign will produce great outcomes.
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Sunday, July 8th, 2012
Eventually every business addresses the same issue: traditional, printed mail or email? While each has its pros and cons, as well as fans and opponents, the discussion swirling around these two mighty marketing tools always misses a blindingly obvious — and profound — point:
They are both forms of direct mail. Period.
You heard right: Though everybody talks about their differences, the similarities between the two are many, and convincing. Consider: both speak directly to the recipient as a person. The most sophisticated forms of both even include the prospect’s name. Both reference something personal about the reader. (”Hey Brad, we’re running that same sale on the fishing rod you bought last year!”) Both are denigrated as “junk” or “spam” — until the email offer or direct mail piece which comes at just the right time. (Then both are seen as money-saving coupons!) Finally, both ask the reader to do something by a certain date, and offer a “carrot” for doing so.
Rather than poor-mouthing one or the other, smart marketers are simply utilizing both. And the smartest of all are using them together in the same campaign. Put it this way: the battle between them is over and they are fighting on the same side in the war for the prospect’s attention. The two combatants are now soldiers in the same army!
Why? Because, just like buddies in wartime, both provide what the other can’t. While one can blitzkrieg through the web and take over the inbox in a few seconds, (then just as quickly be deleted), the other can slowly but surely move through the mail over many days, then seize the high ground of the kitchen counter, table or den desk for days, perhaps weeks if the incentive is attractive enough. While email must be so concise , it might not be opened at all, traditional mail can detail the offer over many pages. And while one is more costly to to create and mail, the other is absurdly cheap.
The contrasts are many. But the possibilites for cooperation are endless. For example, traditional mail which features an Intelligent Mail barcode (IMb) can be identified and tracked as it passes through automated sorting equipment, allowing marketers to know almost to the day when it will arrive at the propect’s home. That knowledge allows these marketing companies to send out a highly-targeted email “rifle shot” with the same offer (as opposed to a mass-email “blast”) on the very day when that direct mail piece arrives. (Or a few days later, whichever strategy works best.)
There are many more areas of cooperation. This is the point: with all these off-setting strengths and weaknesses, the two direct mail tactics are a marketing dream team!
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Sunday, July 8th, 2012
For years so many people have been writing articles of such a low quality that even Google decided to make moves to do something about it. The Google Panda update more than a year ago was testament to this. Many types of spam content were targeted in this update, but so were content sites filled with enormous numbers of junk articles. If you’re serious about seeing your business succeed, it’s time to focus on the content you display on your site. The key is to aim at really high quality content, so this article will look at some tips to help you produce these.
It isn’t difficult to track down the information you want to know–writing is quite easy and a lot of good sites out there can teach you the things you have to know. Then you just practice practice and practice because that’s the only way to become better. This article isn’t going to teach you about the mechanics of writing. If you want an article that will teach you the different techniques and concepts that will help you make your articles more powerful, this is the article for you.
Even a short 500 word article will be enhanced by using sub-headings. But it’s a mistake to try and put too much into a shorter article. And this becomes more important if you go below 500 words. Google’s Penguin update seems to favor longer articles with higher quality content. This means you may want to consider articles that are between 1000 and 2000 words long. For longer length articles, it’s even more important to use good sub-headings and organize your information flow very well. Link each of the headlines to a table of contents so readers can move to the sections that interest them.
Do not assume that every person has the same level of knowledge about your chosen topic as you do. This is usually a challenge–you can just as easily turn off the people who know more than you do as you can the people who know less than you do. True, this is a sensitive balancing act, but you need to work really hard to get the hang of things. But you are a pro and a writer which means that you should be able to see the whole picture before your work is published. If you perform your proofreading well, you should be able to strike a pose on that balance point. You can use some copywriting techniques and send your readers to a section that will help out those who aren’t as knowledgeable.
If you’re writing something you have an interest in, you may find it’s quite enjoyable. Unfortunately, most people hate the thought of writing as it brings back memories of writing school essays. Article writing is just another useful skill you might want to learn for the benefit of your business, just like SEO or building a website. Of course, writing does take time and patience and so many people end up just avoiding it. If you do take the time to learn this skill, your business could benefit from it in the long run.
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Sunday, July 8th, 2012
In order to get the most out of your email marketing campaigns, you need to know how to construct the message you are sending. If there are issues with the email content, people will not want to read it, and then it becomes a waste. Continue on to the article below for some helpful tips on how to create a winning email marketing message.
Use an appropriate font in your e-mails. Realize that not all fonts are supported on all computers. Use a common font. Try not to use anything that is difficult to read or looks especially unprofessional. A bad font can cause a person to dismiss your e-mails without even reading them.
Color is important, even when it comes to email! Your email messages should have a consistent color scheme that is both professional and easy to read. This is especially important once you start designing more advanced, HTML rich messages. If you are unsure about making your own selections, a little Internet research can point you towards excellent color schemes.
Balance when you send emails. Sending them too frequently can come across as spam and may cause you to lose readers. Not emailing frequent enough can make the recipients feel like they’ve wasted time signing up for emails that they’re not getting enough of. Remember your goals and audience so you can pick a happy medium for your campaign’s frequency.
Include a link at the bottom of any marketing emails that allows people to unsubscribe easily. If someone does not want to receive your messages, providing a simple way for them to unsubscribe is preferable to ending up in their spam folder. It will also help to protect your reputation as a business that respects its customers.
Not only should you provide your subscribers with an easy way to unsubscribe, but also you should ensure that it goes into effect immediately. Receiving emails from you after they have unsubscribed will give recipients a negative impression about you, harming any future relationships with them. Process requests to unsubscribe right away.
To maximize the effectiveness of your emails, send them out on Tuesday or Wednesday. Research shows that people are actually more inclined to respond positively to various forms of communication on these days, including email. Not only are they more likely to read your email, but they’re also more apt to click on buttons or links, which means that you’re more likely to see an increase in sales. Send your emails at mid-afternoon for optimal results.
Avoid over-using exclamation points in your email marketing copy. An exclamation point does not make a poor sales message into a good one. Good marketing copy is punchy and catchy on its own, without the help of added punctuation. Focus on writing quality copy, not on how many exclamation marks you can use.
There is no doubt that emailed marketing is one of the most cost-effective ways to reach millions of people. It can be customized for different types of customers and can be a great way to reward faithful customers with special offers. Follow the techniques and tricks in the article above to build a loyal email marketing campaign.
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Sunday, July 8th, 2012
A Web list often referred to as a domain list is a catalogue online or the Net. A web catalogue classifies tallies of websites and gives you an introduction to what each site is about and what can be anticipated from it. A human edited web catalogue is formed and maintained by editors who add links and classes to the list.
A web catalogue unlike a search sites doesn’t list web sites according to any keyword but according to the classes they belong to. A link of all the Internet sites listed under each class is provided so that the observer can connect to the site after he reads about it. The classes and sub classes may change from index to catalogue a listing of classes from an index might be like entertainment sites poker sites casino sites bingo sites and the like.
There might be other directories that change in the kind of classes like say if the class is educational sites the web sites listed may be under sub-categories like MBA varsities medical faculties and so on . Sites to be mentioned on a Net index need to be accepted by the editor they can not be instantly updated like on SE. Editors examine the content of each site submitted for approval and decide according to the conditions of their list.
Therefore the traffic that comes thru an index is quality traffic and that which comes through a SE is bulk or unsorted traffic. SE often rank sites according to the amount of web directories they’re listed in and their order or worry in them. Each link is regarded as a vote so more the links higher is the ranking of sites on SE.
For new web sites or tiny ventures making an attempt to find more traffic on their sites it’s miles better to get their sites noted on web directories rather than SE as search sites are huge and uncategorised where as directories are methodically prepared under precise classes and the audience hunting for a site on a catalogue usually turn out future customers while those on SE could be just browsers.
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Saturday, July 7th, 2012
It can be tough when you are first starting out in business to learn the proper way to conduct an email marketing campaign. You should always handle your email marketing campaign in a professional manner, you will have happy customers and ones that will want to talk to you. If you are looking for the right way to go about email marketing, read on.
Try to make the message in your emails sound somewhat personal. You will get better responses from personalized messages instead of generic emails. You can further increase the impact of your emails by sending them out from someone with an important position in your company, like the president or owner.
Email only those you know. Sending messages to those who do not have any prior relationship with the company or your offerings may give the appearance of spam. People will not recognize your brand and will not trust you at all. This ambiguity can lead to a deletion of the email, which is a loss of both the customer and time.
For maximum effect, it is advisable to offer many options to your email marketing customers. It is a good idea to allow subscribers to select the quantity of emails they will receive, along with the frequency at which these emails are sent. Any information provided by the subscriber should also be at their discretion. The greater amount of control that your customers have over this, the more comfort they will experience.
Don’t send emails to subscribers without their consent. If you spam your customers you will find that you will never be taken seriously. In fact, many may find such emails annoying enough that they will not do business with you in any capacity.
Your content should speak to the reader, not just jargon to bypass the junk mail box. You can easily write your message without lots of sales talk that will attract the spam filter. If you solely focus on using methods that will escape spam filter, your messages will likely be boring and readers will quickly delete them.
Look at your statistics, demographics, and past email performance to decide when the best time is to send out your newsletter. Newsletters with business-related content receive the best responses when they’re sent during the work day, like on Tuesdays or Wednesdays. If you send out a newsletter that targets families, or one that is devoted to leisure activities, you should mail it on the weekend.
Be sure to acknowledge recipients’ birthdays if that information is available to you. Create a celebratory email message to be sent on the big day. Show a little extra appreciation of those loyal folks by having a birthday special coupon, or discount promotion. This will generate excitement for your company, as people like to feel special.
One thing that will make a business’s email marketing program more effective is maintaining branding consistency across all messages. People will begin to recognize your emails and feel comfortable with them. If each email you send looks totally different, your customers won’t remember you.
Though email marketing works very well, many businesses run into issues. Sometimes it’s hard to find large amounts of email addresses. Some have difficulty in design and content of their emails. If you use the tips here, your business can overcome many of the typical issues. By using this article, you can ensure that the email marketing campaign you start is effective.
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