The conversion rate of your website is critical, as this is what determines how profitable your site is. Regardless of what you’re promoting, the purpose of your website is to convince your visitors that you have a solution to offer them. So let’s look at how you can boost your site’s conversions so you can get better results very soon.
Make the Content Simple. Maintain the Same Feel: The type of feel that your website has might be because of your color and font choices. You want people to feel as comfortable as possible on your site so make sure that you maintain these elements on all of your site pages. If you’ve got different designs on every page you are going to confuse the people who visit your site and they won’t think that you are professional enough. The user interface on your site should be predictable and the rest of your site needs to make your visitors want to stay on your page. Even though this might not really change your conversion rate in a significant way, it will help in the long run when you get all sorts of traffic. In the end what matters most of all is that you are putting in regular effort to at least maintain but also hopefully improve your conversion rate.
A website that focuses its efforts on getting the navigation right and that doesn’t fall short when helping you navigate is one that you appreciate. Regardless of your website size, you can expect to have bad conversions if you don’t help your prospects navigate through your site easily. So that your visitors/prospects can find what they need, whether its the contact page or something buried deep in the archives, you need to do whatever you can help them.
Make the Text Simple: Your sites conversions can depend on the kind of text and the size and color of text that you use. Be sure your webpage text is the appropriate size and user friendly for your visitors. For example, don’t use tiny text that is gray in color on a white background because it will be hard to read and it will be a turn off for your visitor and make them leave your site without taking any action. If your prospects find your content unreadable, how do you expect to convince them to buy from you? Or to even become a subscriber for your newsletter? Keep things simple even when it comes to the fonts of your webpage because every single thing matters. Your aim should be to get your visitors comfortable on your site so that they know it’s the right place, which may lead to the action you want them to take. Add Real Testimonials: Some websites have no problem with creating fake testimonials so they can show prospects that their product is of value. The average Internet user today is more educated and wary so this unethical tactic will backfire.
In order to have a higher conversion rate, you have to be willing to make changes, often small ones, in the design of your site and, in some cases, the content. The most successful websites aren’t static -the owners are always tweaking and testing different approaches to find out what converts best. Don’t be afraid to try out new looks and features on your site, as you never know what might cause your conversions to skyrocket. The way to consistently increase your conversions is by constantly implementing ideas that might help -some things won’t give you any results, but that’s part of the learning process.