Pay Per Click Advertising - The Power of Keywords
The most important thing for a high performing pay per click campaign is to have a good list of keywords. It is vital for your success to do your keyword research and look for the best performing keywords. Make a big list and look for every opportunity to seek out success.
You are probably wondering how to achieve this? Let us assume that you have chosen the base keyword “loan.” This is a popular keyword. Unfortunately this is a saturated keyword and it is not easy to get a high position for it. To improve your position you should extend your keyword research.
Imagine all the ways that your base keyword can be used. There are several interpretations that a searcher might be looking for when they type in loans. Think of all the different ways searchers may interpret your keyword. Examples are; “getting loan” “house loan,” “bad credit loan” etc.
These keywords are just a slight deviation from the base keyword. You can dig down and expand your scope. There are many varieties of loans available. You should combine these keywords with your first basic list and see all the options you will come up with, just from one base word.
An ad campaign can also be compiled from just lenders names. Then expand your concept by adding .com, .net or a country extension, if you are trying to target a country. Despite the fact that there are no domains for these key phrases you will be surprised to know that searchers do type in search words like this. These searchers will notice your ad and even take action by clicking through.
Highly competitive words are not such a good idea, because there will be a lot of people bidding for them. You can find niche keywords that are related to the original keyword and not so general. You can turn around key phrases like “bad credit loan” into “loan bad credit.” In this way you will find different searchers.
Ask yourself what the person you want to have run across your ad will be searching for, and use that to choose your keywords and word groups. Remember that you don’t have to stick to a logical order - people type search phrases in unusual ways.
Think about using domain names, product and serial numbers, and even plurals and misspellings of words as a springboard for your keyword list. Think about eliminating spaces between words - this is a common typing mistake that results in a large number of searches.
You can use company names and do variations on them and different keywords and phrases. Use descriptive words such as; “cheap” “best” and different spelling variations of a country.
You should also use keywords from your web logs. These are good as the stats will show which keywords visitors are using to find your site.
A successful pay per click campaign is based on a list of good keywords. It is important to explore all avenues before you put your keywords into action.
Tags: pay per click
