Send Proper Email Messages to Your Marketing List
Building an e-mail list takes time and effort. If you have succeeded in building a list, you may have hundred or even thousands of names and addresses for people who are great prospects who are primed and ready to buy the products you sell. What a feeling of relief to have accomplished such a feat!
Now what? An e-mail might seem like an easy thing to write, whether a follow-up or broadcast, but sending out a message to your e-mail list can often be more intimidating that building the list in the first place.
After all, the last thing you want to accomplish with your message is to offend your prospects by taking the wrong approach or by inserting even one line that they may perceive as marginally offensive. Once this happens and your prospects start clicking the dreaded “unsubscribe” link instead of your product link, then all of that hard list-building work will have been for nothing.
A basic strategy that Responsive Tutorials suggest in their E-Mail Marketing course involves alternating between content and marketing messages. Doing so will not only improve conversion rates, but in keeping them on your list.
To illustrate, consider sending out a content message that provides value to your list. No marketing links. No pitching. Just pure value. Not only will you strengthen your relationship and increase trust, but if the next message promotes a product (especially if the product has relevance to your last e-mail), you will find that you will improve conversion rates. But what counts even more is that alternating between content and marketing will deter your marketing list from hitting the unsubscribe link.
With more e-mails landing in your marketing list’s inbox every day, Responsive Tutorials raises a great point. How do you not only make sure your messages get read (instead of deleted or overlooked) but how do you turn your readers into steady buyers who look forward to your e-mails? The other tutorials cover issues such as brainstorming, common e-mail marketing mistakes, and optimal message formatting. Their objective is to show you how to ethically transform your readers into a steady income stream.
For $47, Responsive Tutorials gives you 48 minutes of video tutorials. As a video, the content is easily manageable and a lot simpler to follow than instructions in an e-book. Overall, the eight videos are just long enough without being overwhelming or boring with each having a specific focus. As a bonus, Responsive is offering a copy of Search Engine Optimization Made Easy by Brad Callen, a well-known and respective producer of marketing material. According to Responsive’s website, the e-book is worth nearly twice the amount of the tutorials alone, but since it is a bonus we haven’t reviewed the book.
Tags: advertising, affiliate marketing, Business, e-mail, e-mail marketing list, Email, email marketing, Internet Marketing, Marketing, marketing list, marketing lists, sales, small business, Writing
