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Posts Tagged ‘streaming’

SEO for Video - Get Your Videos Indexed in the Search Engines

Saturday, February 6th, 2010

All have heard about the online video phenomenon that is hitting the internet. Viewers by the millions are going online to upload and watch online video content each day. Often, videos are a more effective way to convey an advertiser’s message than typical offline advertising. And because video is becoming so mainstream, the cost to create online video content is extremely low and affordable for almost anyone. Online video has seen massive improvements in the past 2 years with regard to broadband connectivity, streaming, etc… Keeping in mind the vast popularity of online video as a method of internet marketing, it is important to learn the techniques most effective for optimizing your video for search engines.

1) In order to have your video more easily discovered, one very popular technique is to submit a text transcript along with your video for users and for the search engines to understand and index your video more easily. Use a keyword rich title for the transcript and be sure to include an introduction or summary that describes the video content in text form.

2) Keep in mind that when users search for videos on search engines, often time they use the word “video” in their search. For example, “car racing video.” Therefore, in addition to the keywords that you are targeting, also be sure to include the word “video” or “videos” in your description, text, title, meta data, etc…

3) Search engine crawlers rely a lot on the link texts to figure out what the video is all about as they are not capable to figure out the contents of the video otherwise. Therefore it is advisable to get as many back links as possible for your video.

4) Create a video sitemap exclusively for your online video content so that engines can find all of your videos and understand the structure of your site more easily. This helps the web crawlers to locate your video files speedily and effortlessly.

5) When hosting video content on your own, keep in mind that flash is next to impossible for search engines to read and understand. Try to work with a format that is not flash. However, the simplest way to enable video on your site is via the popular flash players. That being said, do your best to take advantage of the other tips for SEO so that search engines can easily understand what it is your video is about.

6) Create search engine friendly keyword URLs for your video pages. To do this, you can use mod-rewrite function or htaccess file so that the URLs are freely assessable and readable by the search engines.

7) More than anything, I have learned that the thumbnail that you choose for your video is one of the most important factors in terms of the number of people that choose to view your video. With that in mind, try to experiment with various thumbnails until you have a good idea which images attract the most views from the audience that you are targeting.
8) If you are hosting videos on your own site, use the sitemap that we mentioned earlier and keep your videos all in the same directory folder so that search engines can more easily locate all the videos you are publishing.

In addition to the specific optimization techniques listed above, make sure that you also follow some common guidelines for online video content:

9) With any SEO that you do online, choose keywords that you know users are searching for. Use keyword research tools to discover keywords and phrases that are most often searched for when looking for the information that you are creating.

10) Enable ratings, reviews, comments, and feedback on your videos. Research shows that allowing users to provide feedback results in greater views for your video in addition to the fact that users who provide feedback tend to be those users that act.

These tips were provided by Mark Robertson of ReelSEO. ReelSEO is focused on Video Search Optimization and Internet Video Marketing. For more tips on video SEO visit ReelSEO.

Free Video Encoder - FFmpeg

Friday, November 6th, 2009

The logo of ffmpeg is a zigzag patterm. This is how MPEG video handle entropy encoding. FFmpeg can be used in all types of operating systems such as windows, linux and mac osx. It is an assemble of video codecs and audio codecs developed by a group of open source developers. It supports video format conversion, video streaming, and recording.

FFmpeg is free software and is licensed under the LGPL or GPL depending on your choice of configuration options. If you use FFmpeg or its constituent libraries, you must adhere to the terms of the license in question.

Because no one has taken on commercial support yet. FFmpeg development is driven by the tasks that are important to the individual developers. If there is a feature that is important to you, the best way to get it implemented is to undertake the task yourself or sponsor a developer.

FFmpeg also supports grabbing and encoding in real time from a TV card. Several FrontEnds/GUIs available like WinFF, Super, Avanti, AutoFF, Xpegt, GVC.

There are two video codecs and one video container invented in the FFmpeg project during its development. The two video codecs are the lossless “FFV1″, and the lossless or lossy “Snow codec”, for which a version 1.0 is still in development, and the video container is “NUT” which is also currently being actively developed.

If you are looking for hosted ffmpeg alternative video transcoder, Ankoder is for you. It has more video transcoding features then traditional FFMpeg hosting.

Web Conferencing Options

Friday, March 6th, 2009

There are many web conversation facilities that many trade find appealing while it comes to demonstrate presentations and discussion through the use of the internet. Many corporation like the suppleness and convenience that web conferencing has to present.

However, there are many more benefits than just this. First, many enjoy the presentations that are slide show based that they can share with others around the world.

moreover this, while your business apply the use of web chat , they can enjoy streaming video and live feeds! If you are seeking out methods to optimize the effectiveness in which your trade operates , web conferencing may be right for you!

whilst you operate internet conversation, you will get that there are features such as text options and/or whiteboard that can be used in order to give facts and all that. moreover this, if somebody is unable to be present at the assembly that is running, one of the web conferencing facilities is that the gathering can be saved and forward as an extra to the missing event delegates.

the persons who connect in this type of gathering can also connect in screen broadcasting and even sharing archive. There are many extra features apart from these talk about when it comes to network conferencing . If you want to optimize your commerce, allow the features presented with network conversation assist you!

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Tips for Website Video Search Engine Optimization

Thursday, January 8th, 2009

As you may have noticed, there is a ton of buzz out there about video search and marketing for video search engines, and there are a few posts out there with good information on how to upload your videos to these search engines, but most do not provide insight into the specific needs of SEO for video.

To have a success in video search engine optimization, you should have knowledge of some key technical aspects involving online video and search.

Keyword research is important for Video search engine optimization. However, there are some key differences in terms of the methods that should be employed for keyword researching video terms. In order to know your target audience for seeing your videos, it is important to first conduct some research on keywords and compile a keyword list. This list can be obtained by doing some simple searches for a related product or service. There are not yet any keyword research tools specifically for video. Keep in mind that video searches at this point tend to be shorter keywords, not “long tail” searches. In addition, more than anything, your keyword list should have the word “video” in it. Examples - car videos, car video, racing video, automotive videos, etc….

So, after you have completed your keyword research, I would also suggest that you take an inventory of the various video search websites. In other words, take note of which sites have the highest traffic, which channels and categories are the most popular, etc… You will likely want to submit your video to as many sites as you can but it will certainly be important to get your video on the more popular search engines as well.

Well, as you know with keyword research, it is an ongoing process. It is important to pay attention to the feedback, comments, and links to existing related videos to find related keyword terms that you may have missed in your original keyword list.

You will want to encourage readers to submit feedback as studies show that users who provide feedback tend to be more active and easier to convert. In other words, those users that provide feedback, typically are more likely to call, email, visit your site, etc…

It is much easier to get your video optimized and seen on search engine results pages when you are choosing a theme that does not already exist in mass. Dont make the mistake of creating videos that repeat videos already out there. Instead, choose fresh ideas and find a “content space” for your theme/keyword.

Nobody is interested in watching long and boring videos. Shoot or create short clips from your longer version of the video. This will make your video more interesting and crispier. People usually like to watch short clips online ranging from 1-3 minutes, as they are short and takes less time to download.

With video SEO, it is also important to take advantage of the ability to brand your video using watermarks, logos, text, or any additional information that will get users back to your main destination. That is the beauty of video search engine optimization. It does and will drive traffic back to your website or business.

Therefore, in order to get more visibility for your business, website, etc… search engine optimization for video is an excellent, and fairly new concept that you can take advantage of right now, while the buzz is hot.

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